Quarterly Competitive Playbook for GetBlock Sales and Product Marketing
A practical set of sales angles, product marketing assets, and content bets by competitor.
QuickNode
Sales angle: premium platform complexity vs focused dedicated RPC. Asset: API-credit calculator and dedicated-cluster comparison. CTA: “Bring your current QuickNode bill; we’ll model a private GetBlock setup.”
Alchemy
Sales angle: developer platform is excellent for starting; predictable dedicated RPC is better for production control. Asset: Alchemy CU conversion guide. CTA: “Know your real CU cost before scale surprises you.”
Infura
Sales angle: trusted Ethereum default, but GetBlock can own multichain dedicated nodes and backup infrastructure. Asset: Infura alternative by chain. CTA: “Add GetBlock beside Infura before your next launch.”
Chainstack
Sales angle: closest direct competitor; win with benchmarks, named workload proof, and region/chain performance. Asset: public benchmark hub and GetBlock-vs-Chainstack pages. CTA: “Compare p95/p99 on your actual methods.”
Ankr
Sales angle: public/free RPC is a good start but not a production reliability plan. Asset: public RPC → dedicated node upgrade guide. CTA: “Stop finding out your limits during traffic spikes.”
Moralis
Sales angle: data APIs are useful, but raw private RPC still underpins serious infrastructure. Asset: RPC vs Web3 Data APIs explainer. CTA: “Use data APIs where they help; keep production RPC under your control.”
Three moves this quarter
- Launch calculator/comparison pages for Alchemy, QuickNode, Chainstack, and Infura.
- Publish benchmark-led pages for Solana, BNB, Base, TRON, and archive/debug workloads.
- Create a two-week migration proof offer: run GetBlock in parallel, compare logs/latency/errors, then decide.